Worldwide share of Apple in SmartPhones Period Apple 20 12 Q2 16. The favourable brand perception had also increased sales of Macintosh computers. It is has created a benchmark and revolutionized the world of personal computing since its formation. The 6S Plus has a 5. In the last year, the company had to restore imports of some of its parts that are used in iPhone. The company must formulate strategies to explore and penetrate its products in these unexplored, unapproached markets to understand new possibilities of generating revenues. Form 10-K for the Fiscal Year Ended December 31, 2017.
Hence, every year its competitors are offering the customer by reducing prices or adding features similar to Apple. Harvard Business Review , 1-15. It can be seen that Apple mainly focuses on B2C so its losing large chunk of market 2. Perhaps one of his most crucial strategies was the expansion of Apple to the global market. This may explain why the company is working to broaden its suite of high-margined software and service-oriented offerings.
Apple services and stores are the gold standards for all the followers and niche players of the industry. Among all the strengths, the financial strengths, the brand value, the innovative characteristics, the experience, training the employees to make them efficient, and diversified portfolio of products we found most significant. Yoffie, 2012 In 1997 Jobs took a whole different approach for Apple. Its distinct features like exclusive and unique designwin it the competitive advantage, which can be seen in its sales growth and rising revenues. As such, it is helpful to perform an industry and company analysis of Apple in order to see its investment merits. Aggressive competition from mobile makers and the possibility of churning out Apple fakes is no doubt some of the biggest cause of worries. Strategic alliance and innovations in technologies 3.
This can be used to instruct the overall business strategy session; it can also be used to go deep into a specific segment like marketing, production, and sales. In the Apple case study, it is important to understand the amount of negative impact of any political disturbance or revolution on the company in its operating countries. Still, here are three weaknesses that Apple could be facing or thriving hard to beat them by itself. The reason behind its assured success is it has a unique ability of always adapting to the challenging environment. Apple became the leader in the industry with innovative products such as the Ipod, Iphone and Ipad at a time where competitors fell behind in an attempt to catch up to this rising giant.
Apple can move into other computer or media product spaces that are not served well 2. Still, it is attracted to China to get low-cost labor for its manufacturing. This is exactly what Apple is doing since long while involving a simple process to market its products. The recent sluggishness may well persist, too, unless the company can begin to make strides in the vast enterprise market. Customers were highly satisfied on the longevity of Apple hardware performance. A brand new revolution, with tech giants like Apple, Samsung an Windows Phone being two steps behind.
In the Strengths of Apple section, we have found 16 strengths of Apple. Premium prices are driving away price conscience customers and these consumers prefer to buy products from brands like Samsung that are also high-quality but are reasonably cheaper. Additionally, by maintaining a rather premium pricing, profitability is one aspect that Apple does not compromise on. The news of its involvement in tax scandal went viral in no time. New socio-cultural and economic factors provided Jobs with an opportunity to capitalize on the emerging trend of tablets and the economic downturn which brought the need for lower priced products that can bring similar benefits as that of the Mac but in a device that cost less and was easier to carry: The iPad. Because, besides the advantages of the product itself, Apple declares your social status. Still, the company hopes that efforts to penetrate the large enterprise market will help to reverse the fortunes of this struggling franchise.
The yield is now around 1. However, Apple faces the significant threats of aggressive competition and imitation, which are major challenges affecting players in the global market for consumer electronics, computer hardware and software, and online digital content distribution services. Apple is the most valuable company in the history, made record earning among all others, solved phone theft problems, and has huge collection of apps available in the market. The look of the iPhone is very much unique and stunning. This marks a big change from a year ago, when Wall Street appeared to sour on the tech giant amid heightened competition and a short-lived bottom-line retreat.
Even better, we expect the good times to continue to roll, thanks to market-share advances that will probably be aided by less-expensive iPhone models. Some people think the company , while others like it just. For example, iPhone revolutionized the market with its touch controls, screen-centric designs, multi-touch, App Store, Accelerometer and gesture-based interface. The rise of Android ecosystem in the mobile and tablet space 3. Through this strong quality offering, it has developed strong brand recognition.
Track key industry trends, opportunities and threats. The stock had a 7-for-1 split in early June. Can continue to design the standard-setter for those spaces. Also, the establishes that the company faces the strong force of competition linked to the aggressiveness of other technology firms, such as , , , Samsung, , Lenovo, Dell, and PayPal. New products like iPhone X and iPad pro have been well received by the market Weaknesses 1.
When he dies, the company will take a severe blow. These new products ought to create a powerful tailwind, and should contribute to a nice acceleration in earnings growth in the coming quarters. The premium quality of its products is the reason that Apple enjoys high customer loyalty. A review of academic research from the last decade. It is an analytical tool that helps build over your strengths and make the best use of available opportunities while also minimizing the threats. One product may fail for a specific period of time, but at the same time other one may experience a high sale.